1/12/2024 0 Comments Adwords editor video campaigns![]() ![]() One can only hope that this functionality is included in the next version to come out. ![]() Although a new version of AdWords Editor recently came out, functionality for editing video campaigns is nowhere to be found. One notable absence is the ability to manage video campaigns in AdWords Editor. Any accounts not manually migrated will start to be automatically migrated from October 12th onwards. You will now be able to take advantage of the many benefits of a unified AdWords account. If you need to proceed with this, youll need to edit categories. The process should take five minutes, although in our experience, it took a lot less time.Īnd with this, you should now be able to see your Video campaigns in AdWords. This option includes not only YouTube but also other video channels. From within the upgrade centre, you can click a button to automatically upgrade your account. When you access your Video campaigns in AdWords, you will see a pop-up prompting you to go to an Upgrade Centre. Migrating your Video campaigns into AdWords is really simple, and you will not lose any of your existing data in the process. As such, AdWords laid the groundwork to allow PPC managers to compare all campaigns under one umbrella. These metrics, Interactions, Interaction Rate, and Average Cost, allow you to measure clicks and video views with the same metric – they can be thought of as being very similar to Clicks, Click-through Rate, and Average CPC. However, this all changed recently, as Google announced that it is migrating all video campaigns to the core AdWords interfaceĪ hint of this came not too long ago, when several new columns popped up in the AdWords interface. Video campaigns had to be managed from a separate section within AdWords, which made what should have been simple reports and optimizations into a cumbersome ordeal. Although AdWords allowed you to advertise on YouTube, those campaigns were essentially segregated from the rest of AdWords. Video campaigns have always seemed like the black sheep of the AdWords family. ![]()
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